seller badges on amazon

Increase your sales success with an Amazon badge

As a seller on Amazon, it’s important to stand out from the competition. One way to do that is by earning various badges. These badges can enhance customer trust and therefore sales. In this article, we will discuss eight different badges on Amazon and summarise their meanings and benefits.

1  Amazon Best-Seller Badge

The Amazon Best-Seller Badge is awarded to products that consistently sell well within a specific category. It signifies popularity and customer satisfaction. Having this badge can lead to increased visibility as well as trust among potential buyers.

2  Amazon’s Choice Badge

The Amazon’s Choice Badge is granted to products that perform well based on various factors such as positive customer reviews, price, availability, and shipping speed. This badge can improve your product’s search results and customer recommendations, which in turn can help increase purchases.

3  Amazon New Release Badge

The Amazon New Release Badge is awarded to products that have recently been launched and are rapidly gaining popularity. This badge helps new products stand out and can capture the attention of potential customers.

4  Amazon Climate Pledge Friendly Badge

The Amazon Climate Pledge Friendly Badge is given to products that meet sustainability standards and are environmentally friendly. This badge shows customers that a product meets certain criteria for reducing environmental impact, which contributes to building a positive brand reputation.

5  Amazon Prime Badge

The Amazon Prime Badge is awarded to products eligible for fast shipping through the Prime program. Customers with a Prime membership often prefer products with this badge as they can benefit from free shipping and quick delivery.

6  Limited-Time Deal or Deal of the Day Badge

The Limited-Time Deal or Deal of the Day Badge is granted to products that are temporarily offered at a discounted price. This badge generates a sense of urgency among customers and can boost sales by providing a limited-time discount.

7  Extra Savings, Coupons, and Discounts

In addition to badges, Amazon also allows sellers to offer extra savings, coupons, and discounts. These promotions can attract customers and encourage them to make a purchase. Providing exclusive discounts can also lead to repeat purchases and customer loyalty.

8  Frequently Returned Item

The Frequently Returned Item badge may appear on products that customers often return. A seller should obviously try to avoid receiving this badge from Amazon, but it can also help sellers better understand their customers’ needs. Sellers can use the badge as feedback and evaluate why the product is being returned. Quality products that aren’t returned create a good reputation for a brand, and therefore can turn into more sales. And vice versa – if a product has quality issues or the product description is inaccurate, then it will likely be returned often and result in lower sales. 


Earning badges as an Amazon seller can significantly impact your success on the platform. Whether it’s the Best-Seller Badge, Amazon Choice Badge, or any other badge, each carries its own significance and benefits. By striving to meet the criteria associated with these badges, sellers can enhance their visibility, credibility, and ultimately, their sales performance on Amazon.