On your mark, get set…sell!


Every year Amazon loves to tease us with the dates of their Prime Day event, but they finally made it official. The event will occur during the 12th and 13th of July. 

In 2021, it was reported by numerous media outlets that Amazon sold more than 250 million items worldwide, and 45 percent of those purchases were approximately €24 or less . Last year was also the biggest Prime Day event on record for third-party sellers. 

There are several things you can do to help boost your sales and gain new customers on Prime Day as well as any other special dates like Black Friday and Cyber Monday.  

Here are some key tactics for sellers to take advantage of: 


1) Use coupons

Coupons are a great way to highlight a time-limited deal and grab the attention of shoppers.  

It’s also possible to create a Sponsored Products campaign for your discounted product, which could help your search results and increase your page views. Take a look at *Sponsored Products eligibility and *Sponsored Products for Coupons (*sellers login required) for more information. 

To create your coupon on Amazon, follow these step-by-step instructions.


2) Promotion time 

Take your deal offering a step further and do a promotion such as: “buy one, get one 50% off.”  Amazon suggests giving your promotion an extra boost by making it a Feature Offer so the messaging will appear on the detail page. 

Keep in mind that shoppers will be more responsive to deals during Prime Day, and this will also help you stand out from your competitors.  

3) Audit your listings 

This is a great time to review your listings and make sure that everything is updated and appealing. Take a look at: 

  • titles – Are they still accurate and SEO friendly? 
  • bullet points – Are they clear, specific and easy to read? Imagine a shopper quickly skimming. You should put the most important information first so you grab their attention and they stay on product page for more information. 
  • images – Use the best visuals possible. Not only will quality photos give the sense of professionalism, but it’s also what your shoppers see first. Make the most of that introduction. This article provides great tips for creating product photography as well as Amazon’s requirements. 
  • descriptions – Be as accurate and specific as possible. You don’t want your customer to feel surprised or confused. Avoid returns and complaints by providing useful, detailed descriptions for all of your products. 

4) Check on your PPC campaigns 

Do you have pay-per-click (PPC) campaigns running, then make sure you have enough budget to run throughout both Prime days. If you are a professional or brand registered seller on Amazon and you’re not doing PPC, you should absolutely consider trying it out. Once you start a campaign, you can measure: clicks, impressions, sales, Return on Ad Spend and Advertising Cost of Sales. This article provides a detailed rundown of what PPC is and how to get started. 

If you have any questions or need assistance with the tactics above, contact us at AMZ Consultancy. We can also help you become a brand registered seller, set up a brand store or audit your account to see what marketing and advertising tactics are best suited for your products. 

We wish you a happy and successful Prime Day!